Inside the Studio: Daniel Vosovic

We take a peek inside designer Daniel Vosovic's studio!

There are almost too many reasons to love Daniel Vosovic, but we'll start with just one: his eponymous fashion label. The up-and-coming designer and Project Runway alum launched the Daniel Vosovic line in 2010, and as we discovered when visiting his charming studio space, he loves nothing more than creating girl-friendly (but boyfriend inspired), cool clothes that not only look good, are super practical, flattering, and innovative, too. "I design clothes that are meant to be worn every day," said Vosovic. "I would rather make every day special, instead of dressing you for a special occasion." See, what did we tell you? By Tara Lamont-Djite, Photos by Kathryn Wirsing
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Photos by Kathryn Wirsing
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Inside the Studio: Daniel Vosovic - Page 4

"I was a gymnast for 12 years and after a lot of surgeries and training and work I decided to retire and go to architectural school but I had no money for college, so I worked full time and—begrudgingly—went to a community college. I absolutely hated it, so I took a sewing course on a whim and went from making boxer shorts to cocktail dresses in a few weeks. That was when I knew that that was what I wanted to do. I didn't know that being a fashion designer was a career in Michigan though; I didn't even know any designers at that point!"

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Photos by Kathryn Wirsing
Inside the Studio: Daniel Vosovic - Page 2
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"I traveled to Istanbul, and the patterns from the mosaics [shown at top left] really inspired me. We took the pattern and removed all the color, making it more mechanical-looking, then overlaid it onto florals."

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Photos by Kathryn Wirsing
Inside the Studio: Daniel Vosovic - Page 3
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"These laser-cut pieces are made from neoprene, although they look a little like leather. They give what we like to call the 50/5. From 50 feet away they make an impact, and from 5 feet away they're still really interesting."

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Photos by Kathryn Wirsing
Inside the Studio: Daniel Vosovic - Page 6

"I've always been in a silhouette. The bright orange jacket is our turtle back jacket. It's called that because the longer back covers your backside. I also love these bright bold hues, the pink and oranges."

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"We aim to dress chic tomboys. Thats the DNA of our pieces. Frida Kahlo was a huge inspiration for s/s 2014. She's the original chic-Tomboy."

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"The Daniel Vosovic girl dresses for herself, not for another woman or a guy. When I think about designing something, I always consider the impact it will make when the girl wearing it walks into a room, and then whether another girl will check her out when she walks away."

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Inside the Studio: Daniel Vosovic - Page 10

"What I like about fashion is that I can create something that make people feel confident, to go for a job interview or go on a first date. At the end of the day I want to design something that causes a deeper trigger."

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