Your Exclusive First Look at Balmain's Entire Spring Campaign

Part desert pilgrimage, part rock concert.

Lensed by Steven Klein and featuring the all-star lineup of Doutzen Kroes, Isabeli Fontana, Natasha Poly, and Jon Kortajarena, Balmain's Spring 2017 visuals give off timely vibes of activism—and maybe just a whiff of "escaping L.A. for a better place, AKA the desert." Here, in a worldwide exclusive, see nine striking images from the campaign.

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"You take a sound machine, a road, and a girl, the industrial and the glamorous…you can free your imagination and open a new world," designer Olivier Rousteing (winner of Marie Claire's 2017 Image Maker awardsaid in a press release. 

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Balmain Spring 2017

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Balmain Spring 2017

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Balmain Spring 2017

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Balmain Spring 2017

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Balmain Spring 2017

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Balmain Spring 2017

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Balmain Spring 2017

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Balmain Spring 2017

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