Madewell's Fall Campaign Epitomizes Downtown Denim Cool

Autumn, please.




In case our August denim issue wasn't enough of an indicator, we're a bit mad for denim. As always, Madewell has got our yearnings for the indigo stuff covered with 47 new styles, in 8 different fits for fall. That's more distressed, raw hemmed, and bleach splattered news than we can handle and we've spent the morning poring over their new campaign, which finds painfully-cool models braving cobblestone streets in the new Alley straight style and pointy pumps. Once you've fallen in love with your favorite style (or two or three), Madewell will hem them for you.. for free. What more do you need to hear? See the full campaign, below, and shop the fall styles at the denim bar on


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