We knew Kim Kardashian and Kanye West were bound to star in their own fashion campaign eventually—it was more a matter of which brand would snag the high-profile couple first. As of this morning, the victor is none other than Balmain for Spring 2015.
Kardashian unveiled a Mario Sorrenti-lensed image of herself and West in mid-embrace (uh-huh, honey) captioned "BALMAIN!!!!!!" on Instagram just after 8:30 a.m. Considering the pair's close relationship with designer Olivier Rousteg, it's no surprise that they're the fashion house's latest faces—along with campaign costars Rosie Huntington-Whitely, Adriana Lima, and Joan Smalls.
And perhaps this helps explain why little sister Kendall Jenner, who had been thought to be a top contender to be featured in the campaign after walking in Balmain's Paris Fashion Week show in September, was passed over this time around. There's only so much room in the Kardashian spotlight, after all.
Update: More images from the sexy campaign have been released: