Unlike certain clothing brands that have made headlines for Photoshopping thigh gaps onto their models so wide you could toss Frisbees through them, designer Courtney Smith hires real, live, plus-size women of color to wear her clothes—and only real, live, plus-size women of color.
The 25-year-old founder of Rum + Coke said that although she designs for sizes ranging from 2 to 3X, she features " women who look like me" because they're underrepresented in fashion campaigns.
"We're such a big population that I would think someone would notice us."
One thing every R+C woman has in common, no matter what the number on her dress says? Self-assurance. "I'm designing for women who are confident, who are sure of themselves, who are empowered, and I think that doesn't have a size tag," she explains. "There's not one size or color or weight limit on confidence."
Amen to that. Now if only we could get the rest of the industry to follow suit.
You should also check out: