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Active Endeavors' grouping of up-and-coming designers, indie favorites and no-brainer brands is unparalleled—and made even more so by the carefully edited selection of pieces that are soft, fluid and sweet to the body. Beloved for its diverse denim selection (which includes styles by adored labels J Brand, Ksubi and Rag & Bone), Active Endeavors also carries cocktail dresses, cashmere, and work-appropriate trousers and tops. What unites the diverse assortment is an overall ease of movement and all-day wearability. Tall boots by Loeffler Randall, Gustto hobo bags, and a contemporary jewelry collection from whimsical labels Patch NYC and Alexis Bittar spice up the stylish casuals, while leggings and underthings make up must-have afterthoughts. Fans especially love the e-shop for gorgeous and always-changing magazine-style photo spreads that inspire ways to pull the separates together. The huge selection and free return shipping are the icing on the cake.

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