Supreme Meets Social Anxiety: Is This *the* Millennial Brand?

::hands over contents of wallet plus 26 cents found in pocket::

Most Popular
GIF

In case you are unfamiliar, here is a brief anthropological guide to the lesser-seen American Tumblr Teen:

  • chronically single but also capable of stringing together smooth AF pickup lines
  • broke but willing to sell kidneys/cobble together funds for Beyoncé tickets
  • calls self "garbage," but will fight you if pride is wounded
  • longs to be alone but also wants human companionship but also solitude but also loads of texts

With the dichotomy of growing up on the internet, it's not such a surprise that cool-kid brand Anti Social Social Club practically has the resale value of Yeezys, if the rip-roaring trade happening in the comments is any indication.

A photo posted by @antisocialsocialclub on

Advertisement - Continue Reading Below

Other elements of its success: liberal usage of #millennialpink; making itself rare, producing a very limited number of Pablo-esque T-shirts and hoodies and distributing them via the Kanye model of pop-up shops; mastery of social media; getting Future to wear one of their bombers; and condensing the waffling-ness of youth into one inclusive/exclusive message. Easier said than done, and even harder to buy—all 50 pieces on the site are sold out, which should only increase the clamor.

Most Popular

🌫

A photo posted by Iris Dlv (@irisdlv) on

Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

Read Next: