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Who wouldn't love a guy who starts a style site on which you can buy the cutest pieces from all the best brands? And get this - he did it for his girlfriend. Charlie, who set out in Manhattan one winter afternoon in search of the perfect gift for his one true love, felt discouraged after turning up empty-handed, despite the ambitious schlepping up and down escalators and across the East Side to the West. He figured it'd be easier (not to mention more profitable) to turn his torture into a business, and thus LuvCharlie was born. The design is simple (refreshingly so), and the merchandise is there. And not only does the site stock go-to styles like worn-in hoodies by Primp and shiny dresses by 12th Street by Cynthia Vincent but it has less visible labels, too, like Baily 44, Beckerman (featured in photo at left) and feminine ruffled pieces by Sunner. The price points are within reach and there's tons of jewelry too (so love the Kris Nations gold cuffs). So tell your guy that you love Charlie, and maybe he'll step it up and get you a trinket or two of your own. We've got our eye on the La Mer Dark Purple Triple Wrap Watch.

To redeem your 20 percent discount at LuvCharlie, enter "STOREADORE" in the promotional code section at checkout.

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