One of my fave shopping sites, Shop It To Me, just got a major face-lift. Known for its "Sale Mail" e-mails — a tailored lookbook of sale items from brands of your choosing — the site has engineered some pretty sweet technology to operate even more like a personal shopper. It'll track your clicks to see which designers or styles you're most interested in, and in turn, will pluck similar looks to appear in your inbox. Great bonus: It's added UK brands. (Hello, Asos!) Talk about more bang for your buck.
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Farewell, not-so-old friend.
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