Since its founding in the mid-'60s, United Colors of Benetton has always been known for its impossibly bright splashes of color and classic, incredibly wearable designs. Yesterday, the brand launched its Spring 2013 fashion campaign which features a stunning cast of characters that's sure to bring even more diversity to the label.

Unlike the typical model-centric campaign, nine international personalities will bring their inspiring personal stories to the forefront this season, from the realms of film, music, food, sports, and more. The unique individuals will use the campaign to discuss color — clearly a primary characteristic of the Benetton brand — in reference to their own lifestyles and careers.

To learn more about the nine featured talents — Charlotte Free, Alek Wek and Elettra Wiedemann among them — or about the campaign, head to benetton.com.

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