Rachel Zoe Partners With New Fashion App, Covet

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Here's something for the fashion-obsessed to do on their downtime: Stylist Rachel Zoe is teaming up with CrowdStar to launch the first styling game app, COVET Fashion. Tapping into a new market, COVET fashion combines the high-tech world of e-commerce with the opportunity for users to develop their styling skills and creatively put looks together. Users can partake in style challenges, with the potential to win styling advice from Zoe. Even better, they can directly purchase their styled looks via the app.

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Users will be able to dress up virtual models in designer clothing ranging from Rebecca Minkoff, Joie, Sigerson Morrison, and Dannijo. "COVET Fashion is a personalized styling experience that allows you to pick pieces from the best virtual closet," says Zoe. "I think it has the potential to change the way people discover and interact with fashion."

The app will be free on mobile Apple mobile products, including iPad, iPhone, and iPods, and goes live early July. Say it with us now: "This is so maj."

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