Model Citizen: Karl Lagerfeld Features His Bodyguard in Ad Campaign

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What better way to show your appreciation for a very faithful employee than to feature them in your ad campaign? That is just what designer Karl Lagerfeld did for his personal assistant and bodyguard of 14 years, S├ębastien Jondeau, according to Women's Wear Daily. The campaign shows Jondeau, a dark-featured boxing enthusiast from the suburbs of France, with eyes that pierce the camera, sitting pretty in a tailored suit. You can check a teaser of a two and a half minute clip that will release later today of Jondeau speaking about the perks of working with Lagerfeld at karl.com.

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