Last night, Joe Fresh opened its second New York store in SoHo at Broadway & Grand. British drummer, Tennesse Thomas, model/humanitarian Kyleigh Kuhn, and photographer Ysa Perez all made guest appearances to celebrate the store's debut. Among the familiar faces and great fashion within the 10,000 sq-ft store, was also a wall mural painted by graffiti artist, UR New York. The one-of-a-kind piece served as a tribute to the rich artistic culture of the neighborhood. Soho, welcome Joe Fresh to the neighborhood!

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