"Think of all the neuroses in this city: We're all busy and broke, and everyone's got attitude. Online therapy is perfect for the New York lifestyle."
—Bea Arthur, 30, founder and CEO of Pretty Padded Room, an online therapy service for women, photographedin Dumbo, Brooklyn
Sweater, $575, Skirt, $2,495, Shoes, $495, Michael Kors; Clutch, $730, Diesel Black Gold.
"Girls in New York are pretty badass. They're serious about their work and they're competitive. And they know that if they're good at what they do, people will recognize it."
—Lyndsey Butler, 30, downtown maverick whose leather-heavy fashion line, VEDA, outfits all the badass city girls, photographed in Chinatown
Jacket, $2,545, Boss
Sweater, $295, Shirt, $136, Veda
Jeans, $570, Isabel Marant Étoile
Shoes, $595, Manolo Blahnik
Bag, $1,690, Saint Laurent by Hedi Slimane
"This is the hub of fashion and tech. Most major designers and retailers have offices here."
—Katie Finnegan, 30, cofounder of Hukkster, an app that sends alerts when your favorite items go on sale
"We're based in the Flatiron—it's referred to as Silicon Alley. Walk into any local restaurant and all you see are startups meeting with investors or recruiters."
—Erica Bell, 29, cofounder of Hukkster, photographed with Finnegan in Soho
Dress, price upon request, Bottega Veneta
Sandals, $1,233, Louis Vuitton
Bag, price upon request, Salvatore Ferragamo
Top, $595, Skirt, $795, Moschino
Clutch, $2,090, Louis Vuitton