Christian Siriano Designs Shoes for Payless

0809-fashionomics-1-mdn.jpgAfter a big debut at Fashion Week, Project Runway alum Christian Siriano's first line of shoes hit Payless stores at the end of the month ($25 to $45; payless.com)

MC: What was your inspiration for the collection?

CS: I was inspired by what I felt like the modern Egyptian woman would want to wear. It was my fantasy of Egyptian royalty from the sandstone temples and pyramids to the hieroglyphics. The architecture inspired the color palette of light sand, mocha, chocolate, and this amazing Persian green that really makes the shoes come alive! We created a beautiful print based off an etching found in antique jewelry and I think it is one of the strongest pairs in the collection.

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MC: What is your hope for how the collection will make women feel?

CS: It's about luxury, royalty and affordability! Woman should feel confident, chic and powerful in these shoes. I want the shoes to have power but I also want the customer to feel fabulous in them.

MC: What's your favorite pair from the collection and why? Where would you wear them?

CS: In all honesty if I could wear each pair I would every day, trust me. The heel size is just perfect – not too high and not too low. I am a huge fan of height but I love that we could translate runway to reality. I think the Persian green hieroglyphic bootie is cool.

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MC: What was your first thought when Payless approached you to do a line with them?

CS: When this project was first brought to me I was so excited and really felt it came at just the right time for me and my growing business. I have a very fashion-forward and savvy customer but coming off a reality competition show my fan base is so much more than that. I really need something that was relatable to my younger fashion fan. It's helping me grow in so many ways and reach such a huge customer base, which at the end of the day is all about sales and being a part of everyone's closet!

The collection is fun, it's something that I think so many different types of woman can wear and will love to wear. Who doesn't love shoes? You can never have too many when the price point is so great.

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