Why Do These Jeans Cost $555?
By Eileen Conlan
Photo Credit: Jeff Harris
RANCHO DELUXE It used to take years of hard labor to wear in a pair of jeans; now Diesel's team of international designers does the dirty work for you. Why does this limited-edition pair cost $555? We reduced it to its jean-etic material to find out.
DIPPING POINT The originally white cotton/Lycra fabric
is dyed indigo, then air-dried to seal in color.
STONED AGAIN For four hours the jeans are washed with pumice stones.
INSIDE JOB Rust-colored ferric oxide lends a patina of bygone luxury to the inside lining.
MAKE THE BRAID Hand-braided leather detail.
SIGN HERE The machine-stitched cursive label has signed-by-the-artist appeal.
HEY, STUD An antique-treated leather buckle is speckled with bronze bits and Swarovski crystals.
ADORN ME Small bronze grommets and crystals are placed by hand.
MOM-APPROVED Button has an image of the sewing machine the Diesel founder's mother used.
ZIP CODED Each all-metal (no nickel) zipper tooth is polished by hand.
CREASED LIGHTNING "Whiskers" are manually scratched in with sandpaper.
To purchase, contact Diesel Denim Gallery, NYC (212-966-5593).
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