Livia Firth: The Queen of Green

Colin Firth's red-carpet-friendly wife challenges the world to dress more consciously by doing it herself.

May 10, 2011 8:00 AM
Share
livia firth
Will Whipple/Guardian News
Back Next

Welcome to the Eco Age

Not content to simply grace her Oscar-winning husband, Colin Firth's, arm during awards season, Livia Giuggioli Firth uses the red carpet as a platform. Upon opening her boutique, Eco Age, in London in 2008, "We discovered it was difficult for ethical designers to get exposure at big events, like on the red carpet, that are dictated by big brands."

Shortly thereafter, her husband garnered critical acclaim for his role in A Single Man. "It was clear I would be doing awards season. I got excited about using my small involvement in it to promote sustainable fashion." So Firth launched the Green Carpet Challenge to bring awareness to the beauty of eco-design.

"That first year I wore vintage, recycled, and mud-dyed fabrics on the red carpet," she recalls. "I'm very proud of the designers we worked with. A few pieces made the press purely for their aesthetic appeal and merit. We managed to normalize the look of ethical design."

This year, she repeated the challenge as hubby Colin made the rounds with The King's Speech, for which he won the Oscar for Best Actor. "I am in no way perfect yet," Firth says of her stylish overhaul. "But I am slowly building a wardrobe of pieces that I know the history of and how the garment is made." Therein lies all the difference.
print dress
Richard Majchzrak/Studio D
Back Next

Welcome to Livia Firth's Eco Age

Dress $320, Koch; shopkoch.com.
striped top and print skirt
Richard Majchzrak/Studio D
Back Next

Welcome to Livia Firth's Eco Age

"My natural aesthetic is very classic with a love of old-school elegance. Hey, I'm Italian!"

Top $42; Skirt $84, People Tree; peopletree.co.uk.
sandals
Richard Majchzrak/Studio D
Back Next

Welcome to Livia Firth's Eco Age

Shoes $105, Cri de Coeur; cri-de-coeur.com.
Richard Majchzrak/Studio D
Back Next

Welcome to Livia Firth's Eco Age

Necklace price upon request, Pippa Small at Brentwood Country Mart; (310) 260-9222.
Richard Majchzrak/Studio D
Back Next

Welcome to Livia Firth's Eco Age

Dress $885, Crop by David Peck at Tootsies; (713) 629-9990.
Richard Majchzrak/Studio D
Back Next

Welcome to Livia Firth's Eco Age

Dress price upon request, Karen Caldwell Design; by special order at karencaldwelldesign.com.
Will Whipple/Guardian News
Back Next

Welcome to Livia Firth's Eco Age

"I recently designed a necklace with Made. It's a brand I've really fallen hard for, as it utilizes the resources available in Nairobi and gives the local workforce a route out of poverty. The pieces are simple, on trend, and extremely wearable."

Necklace Livia Firth for Made heart necklace, $89; made.uk.com.)
Richard Majchzrak/Studio D
Back Next

Welcome to Livia Firth's Eco Age

Earrings price upon request, Jamie Wolf; barneys.com.
Richard Majchzrak/Studio D
Back Next

Welcome to Livia Firth's Eco Age

Shoes $94, Neuaura; neuaurashoes.com.