Top Tech Expert
Rhiannon Bell, 33, creative director, Zynga
Résumé: A user-experience guru at Zynga, the company behind Farmville, Bell works on ways to support games and keep users addicted. Her most recent debut, RewardVille, already has more than 7 million active players, according to appdata.com.
Big Break: "In March 2009, I was living in San Francisco when I lost my job and my visa. I bought a one-way ticket back to London. The day of my going-away party, a friend suggested I call Zynga. I joined as an art director. Now I lead a team of 16 in the Design and User Experience Studio."
Game Girl: "I collect vintage consoles and throw retro game nights for friends."