Photo credit: Greg Delves
In order to find the perfect match for your skin, you need to look at the color of your jawline and neck as well as your face, says Boston-based makeup artist Julie Michaud. Matching foundation color to your jawline will prevent a makeup line.
The best place to test foundations is in a department store. To test a color, apply and blend stripes of the three closest shades of foundation to your jawline. Then, find some natural light and see if you can still see the makeup. A perfect match will be invisible on your face.
"Fingers are the new brushes," says Max Factor movie makeup artist Ronnie Specter. They're practically goof-proof to use! Also the heat from your hands melts the foundation slightly, rendering it easier to spread. Smooth the color all over your face, including your eyelids, and extending it to the base of your neck so you don't look two-toned. Then, continue applying the rest of your makeup (lip and eye). Apply concealer last, to cover up any errant eye makeup and, of course, blemishes and areas of discoloration.