NAME: Richa Mathur
CITY: Pune, Maharashtra
JOB: Software engineer
ANNUAL SALARY: $7,000
YEARLY SALON SPENDING: $180
HOME MAINTENANCE BUDGET: $74
MANE MOTTO: "I have very long hair that's naturally curly and thick, so I straighten it to make it easier to manage. I also make sure that it's conditioned properly to avoid tangles and damage."
PRODUCT ARSENAL: Sunsilk Co-Creations Shampoo Lusciously Thick & Long, $8; L'Oréal Paris Total Repair 5 Arginine-K Complex+Ceramide Restoring Conditioner, $7; L'Oréal Paris Total Repair 5 Arginine-K Complex+Ceramide Damage Erasing Balm, $7.
TOOL KIT: Extra large boar-bristle hairbrush, $4; wide-tooth comb, $4; 1" ceramic flatiron, $7.
STYLE THEORY: "I stay away from blowdrying because I think it weakens my hair. Instead, I straighten it with keratin treatments at the Jawed Habib Salon and get it redone once a year. It's quite expensive, around $150 per visit, so I save by getting a $15 haircut every six months."