Meet the Next Makeup Moguls
By Erin Flaherty
David Seth and Ahuja Moltz
Photo Credit: Nick Wolf
When David Seth Moltz (aka D.S.) was 6, he won a bottle of Pierre Cardin in a raffle, marking the beginning of a lifelong love affair with perfume. He grew up to be a musician, married architect Kavi Ahuja, then got hit hard by the recession. "But I realized I could parlay my love of music into fragrance, and write 'songs' through scents," he explains of the couple's decision to dive into the fragrance industry and create D.S. & Durga. (Durga is Moltz's nickname for his wife.) Ahuja's design background informed the coolly minimal yet vaguely antique packaging, and Moltz "nerdily got down to the nitty-gritty" of mixology. Their scents are conceptually straightforward, like Coriander, a fresh green mix, and Cowgirl Grass, a Wild West influenced blend of sage and thyme. Despite the poor economic climate, "I think we took off because perfume is an everyday luxury, like good tea something that doesn't break the bank but elevates you nonetheless," says Moltz.
WHY IT WORKS: The beautifully packaged, small-batch brewed "olfactory tonics" appeal to customers of hip retailers like Steven Alan and Anthropologie.
FAVORITE BEAUTY TOOLS: D.S. & Durga Siberian Snow Eau de Parfum, $85. "A delicate amber jasmine," says Ahuja. Rodin Olio Lusso Face Oil, $140. Moltz claims, "You can tell it's a blend of really choice ingredients."