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July 28, 2011

Meet the Next Makeup Moguls

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anna botica and monique moore

Anna Botica and Monique Moore

Photo Credit: Julian Mackler

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MADE IN THE SHADE

Fittingly, it was a sunny day at the beach that prompted business partners and close friends Anne Botica and Monique Moore to conceive their fashion/beauty hybrid company, Mott 50. "We were with old friends whom we'd had tanning contests with in the past," says Moore. "But all of us former sun worshippers were covered up, talking about sunscreen, and we realized this was a new age." With that in mind, over a few glasses of wine and a whiteboard filled with ideas, the duo decided to create a line of fashion-forward sportswear separates made with 50 UPF, or Ultraviolet Protection Factor, fabrics. (To put that figure in perspective, the average white T-shirt has a UPF of 5.) They wanted to work in a philanthropic capacity as well, so a portion of their proceeds are donated to The Skin Cancer Foundation for research. Of the line's comfortable yet totally adorable separates, shifts, and hats, Moore says, "We really wanted to create functional pieces that people could throw on — and the fact that they're cute is a bonus."

WHY IT WORKS: They've managed to create a stylish beauty and health niche — sunscreen for your clothes.

FAVORITE BEAUTY TOOLS: La Roche-Posay Anthelios 60 Sunscreen, $36. Carmex SPF 15, $2. "SPF on your lips is really important," says Moore.


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