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July 28, 2011

Meet the Next Makeup Moguls

The new crop of beauty entrepreneurs makes the difficult task of running a business look pretty good.

adair ilyinsky and nadine ferber

Adair Ilyinsky and Nadine Ferber

Photo Credit: Ashley Macknica

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There are no clunky dryers at NYC nail spa TenOverTen. "Waiting for your nails to dry is boring, and those machines remind us of production lines," says co-owner Adair Ilyinsky. Her business partner, Nadine Ferber, chips in: "We were friends — crazy busy with work, and looked forward to the one hour we'd carve out for a mani/pedi all week long. We felt it should be a moment of luxury, not hectic and gross." While they worked day jobs — Ilyinsky in finance for Coach and Ferber as owner of West Village boutique Mick Margo — the duo developed a business plan, leased a Tribeca space, and created an uptown-type sanctuary with a downtown price list (manis start at $15). The result? A chic-ed up version of the quintessential NYC nail salon: iPads at each station, pristine pedicure bowls, and smart innovations (customers can pay with a credit card on file, eliminating smudge risk). Today, fashion insiders flock to the salon, and yes, expansion plans — think new locations and an eponymous nail polish line — are in the works.

WHY IT WORKS: No factory lines here. Instead, manicurists warmly greet you in the hangin'-with-your-girlfriends atmosphere.

FAVORITE BEAUTY TOOLS: Qtica Half Time Polish Drying Accelerator, $22, dries nails in three minutes. Nars Nail Polish in Dovima, $16. "The perfect red!" says Ilyinsky.

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