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April 13, 2007

CSI Miami: Solve Your Beauty Crimes

Just as the world's most popular show, CSI: Miami, uses advanced DNA techniques to crack murder cases, you can now solve your own beauty crimes with the latest scientific breakthroughs. Had your skin profiled lately?

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csi miamis david caruso

CSI Miami's David Caruso: He's got a clue

Photo Credit: Sheryl Nields

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"I've been here twice," sneers a suspect on a recent episode of CSI: Miami, "and all you've got is a Q-Tip." Cut to: the bad guy being led to jail, the DNA swabbed from his mouth having matched blood spilled at a crime scene. "And that's all I need," deadpans the show's hero, Horatio Caine, played by David Caruso.
If CSI: Miami is the planet's number-one show, it's partly because, in a scary world, we all sleep better knowing that science, not mere instinct-driven sleuthing, is working for the common good. Who ya gonna call: Colombo, shuffling around in a ratty raincoat, or a forensics-fortified CSI guy cruising in a Hummer?

Cut to: women at cosmetics counters and spas asking themselves, Am I going to trust my skin to a pretty, perfumed luxury cream, or one with a science degree? Thanks to breakthroughs like the Human Genome Project-which identified and stored all 20,000-plus genes- and other recent skin-science discoveries, DNA-based methods and products that target your cells are being used to fight crimes of beauty. And why not call perfectly preventable dam age to skin, hair, and nails what it is? A crime.


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