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February 20, 2008

Green and Gorgeous

New makeup that’s as good for the planet as it is for you.

green makeup products from smashbox
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Switching to compact fluorescent light bulbs and reusable shopping bags is easy enough, but does ditching your favorite eye shadow take eco-chic a step too far? Greening your makeup bag doesn’t have to mean giving up glam for an all-natural hippie look. In the past few years, the cosmetics industry has answered the call for more high quality, environmentally friendly products. Here are a few new brands that let you help save the planet without sacrificing your looks.

Green Room
The makeup artists at smashbox cosmetics spend a lot of time prepping their clients for television appearances, so Green Room is the perfect name for the brand’s first totally green collection. Nearly all of the formulas in the Green Room Collection contain Moringa seed extract, which provides natural antioxidant protection. The Moringa tree, known as the Miracle Tree, has seven times the Vitamin C of oranges and four times the Vitamin A of carrots. To help bring the nutritious benefits of the tree to people in need, smashbox cosmetics will plant a Moringa tree in a developing country for each Green Room product purchased.

Products include:

Green Room Eye Shadow Quad ($32) Each biodegradable compact comes with four shadows made with Morienga seed extract to protect the delicate skin around the eyes.

Hybrid 2 in 1 Luminizing Primer ($32) The Hybrid 2 in 1 is a blend of smashbox cosmetics’s best selling Photo Finish Foundation Primer and Artificial Light luminizing lotion. Primer can be worn alone for a natural glow or under foundation for a radiant finish. When you’re done, the tube is recyclable.

Green Room Bronzer ($28) This antioxidant packed bronzer gives the skin a luminous glow and comes in a biodegradable compact. Available in Golden Glow and Deep Bronze.

Available at Nordstrom, Sephora, Bloomingdale’s, Ulta, and online at smashbox.com.

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