Why Does This Haircut Cost $1,000?

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April 5, 2009 4:07 AM
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1000 dollar hair cut from gretchen monahan dove stylist
Katherine Wolkoff
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Expensive Haircuts

FRINGE BENEFITS

No harried receptionist or whir of assembly-line blow-dryers here. I'm greeted at the door by Monahan herself, who hands me flip-flops and a set of soft terry sweats and offers to order in sushi, Starbucks, whatever I want. "This is about pampering," Monahan says. Which also means no awkward scrambling for tip money later — she doesn't accept them. Before Monahan gets out her scissors, she zeros in on my problem areas and asks about my past hair frustrations and overall beauty goals. It's the first time I've really articulated what I want (easy-to-style hair, extra body) — a welcome change from the standard five-minute salon consult. Unlike other high-end hair gurus, she's not hawking aggressively trendy shapes: "I'm not trying to make my statement on your head."

1000 dollar hair cut from gretchen monahan dove stylist
Katherine Wolkoff
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Expensive Haircuts

THE TRIPLE THREAT

Using an art-store paintbrush, Monahan conditions with a custom blend of acids, oils, and protein in three sections: scalp, middle, and ends. My cocktail includes exfoliating lactic acid to slough off dryness and even out oily patches on my (no kidding) "combination scalp"; jojoba, grapeseed, and palm oils to smooth the shafts; and a shot of straight protein to nourish damaged ends.

1000 dollar hair cut from gretchen monahan dove stylist
Katherine Wolkoff
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Expensive Haircuts

WET SEAL

After the wet cut, a home-concocted gloss is steamed in with a wet-to-dry hair iron. "This shine will last a month, whereas other treatments wash out after two shampoos," Monahan says. Before drying, she would normally touch up roots, but I'm a color-free zone. And since hair changes from wet to dry, she fine-tunes the style with post-blowout snips.

1000 dollar hair cut from gretchen monahan dove stylist
Katherine Wolkoff
Back Next

Expensive Haircuts

SELF-SERVICE

I may lack the bank necessary to become a regular, but I plan to steal a few Monahan signatures, like upgrading my conditioner and working with — rather than denying the presence of — my pesky cowlick. And she even let me keep the terry sweats.