The 5 New Rules of Beauty

The desire for giant, pillowy lips is on the rise. "We live in an overtly sexual time, and nothing is considered more sensual than big lips," explains celebrity makeup artist Carol Shaw (exhibit A: Angelina Jolie). However, an obviously injected or seriously painted-on pout has become passé. So what's a volume-seeking girl to do? Step away from the dark lip liner; it will only serve to enclose your pout. Instead, opt for clear gloss (like LORAC's Lip Addiction, $17.50, which contains a cocktail of ingredients that revs up blood flow to the area and turns it a spicy shade of red), or a creamy lipstick that mimics the natural tone of your lips (on model: Clinique Colour Surge Butter Shine Lipstick in Cranberry Cream). As an all-natural alternative, break open a vitamin-E capsule and rub it over your mouth before bed. In the morning, lips will appear positively plush.