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SEA OF CHANGESylvie and Olivia ChantecailleMercury levels aside, here\'s another reason to steer clear of tuna rolls: The bluefin species (popular in sushi specials) is at risk of extinction. This is one reason why the mother-daughter duo behind Chantecaille is donating 5 percent of the proceeds from their eye and cheek compacts to the Pew Fellowship in Marine Conservation (
pewoceanscience.org), which strives to stop overfishing, so your grandkids can have sashimi, too.
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TROPIC OF CARINGLisa HoffmanAfter being led by a \"nose\" (industry speak for perfumer) on scent treks through the rainforests of Brazil and Costa Rica, Hoffman found more than the right fragrance for her home spa collection: She discovered the urgent need to prevent deforestation. To do her part, Hoffman is donating 20 percent of all sales from her Spa Bath and Shower collection and the new Japanese Agarwood and Madagascar Orchid fragrances to the Rainforest Foundation (
rainforestfoundation.org), cofounded by her eco-mentors Sting and Trudie Styler.
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ANIMAL INSTINCTS\r\n
Kate Hudson and David Babaii\r\nIntroduced to
WildAid by activist extraordinaire Angelina Jolie, Babaii rallied client and close confidante Hudson to help develop David Babaii for WildAid, a haircare line that donates 10 percent of all profits to the animal-conservation group. The fauna-loving pair has spent the past three years ensuring that what\'s left out of the productssulfates, parabens, and of course, all animal productsis just as important as the nourishing Amazonian cupuaçu butter and mineral-rich volcanic ash that go in.
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CARIBBEAN QUEENYael AlkalayGetting away to the Bahamas is an annual Alkalay family tradition, but during one visit, the Red Flower founder began to notice that the cherished beaches she\'d visited every year were shrinking. Determined to preserve the island for future generations, she decided to lessen her vacation carbon footprint by donating proceeds from her Bahamas-inspired Ocean line to Project Blue (
betruetoblue.com), an organization that funds conservation of the region\'s coral reefs. The goal: $100,000 over the next five years.
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Lauren Hutton Passport to Brazil palette.
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