SmartWool was born with comfortable performance in mind. The
founders were New England ski instructors struggling to keep their feet warm.
After trying a variety of materials, they rediscovered an age-old classic:
wool. But the socks were itchy and shrank. So they worked on a process to make
them soft and easy care. SmartWool was born on a simple tenet: keeping feet
comfortable on the slopes.

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But it was a hard sell. Try as they might, they couldn't
initially convince others of the material's merits. No one believed that a wool
sock could be anything but itchy. Out of frustration, they finally challenged
people to try them. And this simple tactic changed the course of SmartWool
forever and pioneered a new market transformation for wool performance
products. They were even more surprised that their feet stayed comfortable for
extended periods of time in mixed weather conditions. Instead of getting
clammy, the SmartWool socks stayed dry, soft and comfortable.

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You won't find better gear to keep you comfortable in all
conditions than SmartWool, whether you're out tromping in rain, shine, heat or
hail. It's the best fiber in the world for cold and warm, wet and dry weather
use, combining comfort and performance into one versatile package. The secret is that each fiber harbors
thousands of tiny air pockets which, like insulation in your house, act as a
buffer against heat and cold. The fibers naturally regulate temperature,
whether you're climbing an 8,000-meter peak or running an Arizona marathon.
They keep you warm when it's cool and cool when it's hot. The fibers also move
moisture faster than any other material on the planet. This means you stay
drier longer and can say goodbye forever to the clamminess that comes from
other materials. Unlike synthetics, which have to wait for moisture to condense
before wicking it away from your skin, SmartWool's fibers are porous, allowing
them to absorb vapor and transfer it before it condenses. This saves a step by
letting them wick and evaporate moisture at the same time, transporting it in
both liquid and vapor stages. When it's hot, this creates a mini
air-conditioning unit next to your skin, transferring body heat to your
apparel. When it's cold, this keeps bone-chilling moisture at bay. And our
fibers even have one more trump card. As well as being the most efficient and
versatile fibers on the planet, their dryness also makes them the most
odor-free, free of the stink that plagues synthetics.

Get 'em while it's hot-or cold.

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