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5 Tips for Successful Networking

When it comes to networking, working a room can be daunting, especially for those uncomfortable with the social pressures of schmoozing. But there’s no underestimating the value of connections gleaned from a good contact. New Websites like LinkedIn.com are principled on the potential upside of your contacts (and, by extension, their contacts). Further your career by prepping for networking events, advises Rebecca Matchett, cofounder and CEO of Rebecca and Drew clothing, who has teamed up with Dress for Success, a Manhattan-based nonprofit that provides professional attire to underprivileged women. Here’s what she tells her "clients" about networking.

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Know Your Target

networking, how to network, business networking, career, peer to peer networking, board room business You can network with virtually anyone, but you’ll yield better results by honing in on someone in your field with more experience and power. These are the kinds of contacts that could evolve into mentors.

Be Prepared.

networking, how to network, business networking, career, peer to peer networking, board room conversation Know what you’re looking for. If you want a mentor, focus on a notable person in that segment of the industry. (If you’re hungry for a publicist position, find someone in that position.) Don’t be afraid to use flattery to get what you want. You’d be surprised how well people respond to it! Bring a stack of business cards—but don’t just hand them out to everyone. Be selective, and show your appreciation by having some appropriate talking points ready.

Don\'t Rush

networking, how to network, business networking, career, peer to peer networking, coffee break It’s always best to approach someone by speaking about something other than work. Break the ice. Remark on details from the event — \"These canapés are delicious!\" That’s a more organic segue into your agenda — making an impression on someone who could help your career. \r\n

Ask Questions

networking, how to network, business networking, career, peer to peer networking, question The best way to engage a stranger is by asking a lot of questions about what he or she does. Go ahead, be nosy! Find out what they do, whether they like it, what they are particularly proud of. It’s a great way to ingratiate yourself while also gleaning relevant information about the industry. Be as sincere as possible, though. Your goal is to create a lasting impression, but not as an opportunist.

Follow Up

networking, how to network, business networking, career, peer to peer networking, thank you note In order to develop an ongoing relationship and dialogue with a mentor, you should make a point of sending a thank you note if you shared a particularly memorable or lengthy conversation. Ask if your would-be contact might be interested in coffee to continue the dialogue. Worst-case scenario: She says no. Best case: You’ve got a potentially beneficial contact to add to your Rolodex.

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