D.C. Is the New L.A.

With all eyes on our slick, media-savvy administration, is Washington turning trendy?

Even if the surfing's not that great on the Potomac and you won't see bikini-clad rollergirls on the Mall, D.C. is starting to resemble the land of sunshine and stars. Brangelina has been replaced by Obamichelle — just as stylish and even more powerful! — who hired Spielberg's decorator to overhaul the White House and an Alice Waters-endorsed locavore to prepare their wild salmon and winter vegetables. The District now has its own version of The Hills, with the CW's Blonde Charity Mafia currently in production. And, in perhaps their biggest homage to L.A., Washingtonians are feeling downright giddy about the future. More evidence:

Advertisement - Continue Reading Below

An estimated 2 billion people globally watched our new president take the oath; the Oscars strain to get half that.

Blame the 24-hour news channels adopting HD (and the unfounded rumors that C-SPAN will be switching over any day now), but cosmetic procedures are exploding inside the Beltway. "We've seen a 20 percent increase in Botox, fillers, and laser treatments," says dermatologist Dr. Eliot F. Battle Jr., whose Wisconsin Avenue practice has gone from a one-week to a three- to six-week wait for an appointment.

Most Popular

Since Tangysweet opened in Dupont Circle 10 months ago (selling Pinkberry-like yogurt, the tart, Asian-inspired treat Angelenos call "frozen heroin juice"), over a dozen fro-yo pushers have popped up around the city — with names like Iceberry, Yogiberry, and Caliyogurt.

In January, when star stylist Ted Gibson opened a flagship salon on Wisconsin Avenue, the priciest haircut in the city jumped to $950. (Previously, the most you could spend, even if you were John Edwards, was $500.)

And if you're wondering who's moving magazines these days, look no further than 1600 Pennsylvania Avenue: The now first couple's two Us Weekly covers last year well outsold Madonna and A-Rod, Jen Aniston and John Mayer, and Jessica Simpson and Tony Romo — while the cover of Vanity Fair's annual Hollywood issue featured not Angie, not Brad, but our new Celeb-in-Chief.

More from Marie Claire:
Politics
Share
Are Women Equal in America? A Look At Title IX's Impact 45 Years Later
Politics
Share
Johnny Depp Just Gave a Weird Speech About Trump: "When's the Last Time an Actor Assassinated a President?"
Politics
Share
If Republicans Are Pro-Life, Why Don't They Care About My Child?
Politics
Share
Take 5 Minutes to Read Obama's Facebook Reaction to the Healthcare Bill
Politics
Share
"I Just Don't Want a Poor Person" in the Cabinet: A Real Thing Trump Just Said
Politics
Share
Prince Harry Says No One in the Royal Family Wants to Be King or Queen
Politics
Share
An Expression’s Worth 1,000 Words: Political “Shame Face” Is Running Rampant
Politics
Share
Ivanka Trump and Marco Rubio Had the World's Most Awkward Hug, Tried to Get in on the Joke, Failed
Kellyanne Conway Donald Trump
Politics
Share
Kellyanne Conway Says Politics Move Too Slowly for President Trump
Politics
Share
This Teacher Whipped Out a Fan for His Photo Opp with Trump to Raise Queer Awareness