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SPONSORED: John Frieda LUX VOLUME Video

The Fine Hair Authority: Luxurious Volume products add lift to fine, limp hair.

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Transcript

A lot of women out there have fine, lifeless, limp hair and the Luxurious Volume line was created for women exactly like that, to create volume where volume doesn't exist, to create movement where movement doesn't exist. I'm gonna show everyone at home exactly how to achieve that with a few simple steps. The Luxurious Volume Shampoo and Conditioner actually strengthens the hair from the inside out, building fullness and thickness into the hair. So we've already washed her hair with the Luxurious Volume Shampoo and Conditioner. One of the biggest secrets that people don't realize is to get the volume you want, you gotta conquer it when it's wet, so what I'm gonna do is I'm gonna use this root booster, and I'm just gonna saturate the roots. What you really wanna do is work your way around the whole head, just target the roots because really that is where lift is created. As you can see, I'm working my way around the head. Just targeting the roots, the only part of the whole head that's gonna really need the volume. When it comes to blow drying, what you really wanna do is lift up the roots. The product's gonna do all the work for you, so just getting that nozzle right into those roots is really what's gonna create that lift and make that product perform. Now, after blow drying your hair, a really good way to kinda really lock in volume is to create a new texture. For fine, limp hair, creating a wave sometimes is the magic you need, and it's really simple to achieve and really quick actually. I'm gonna do-- I've already done, as you can see, three-quarters of the head and I'm gonna show everyone at home exactly how to get that. Just take a huge section of hair like this. Use an iron that's about three-quarters of an inch in thickness so that's what this one is right here and all you're gonna do is just hold this iron open and all I'm gonna do is wrap the hair around the iron until it sets into place, keeping it for I would say a good 5-second count, and when you drop it, as you can see, you get a wave pattern. So after you've done your curls, a really great way to kinda get the wave into place is just to use a brush. Any old brush will do and you'll notice, as you start to brush, you'll start to see a wave pattern form. Now, what people don't realize is that a lot of this wave pattern will collapse on you if you don't kinda lock it into place. These little guys, you can get at the drugstore. They're small little clips and what they do is just kinda help put a shape into the hair. So, as you see, as I'm brushing it, all I have to do is kinda brush the wave into a shape that I want it to stay into, and just lock it with the pins and allow it to just rest, and this will allow, when this comes out, to have like a perfect uniform wave. Now, New York City stylists rediscovered dry shampoos for its nice lift and body, but the only downfalls really were the fact the fact that it left a lot of residue and, of course, made the hair really dull. Now, for the next generation product, the Anytime Volume Refresher is a great dry shampoo that has all the basic benefits which, of course, is stylability, absorbing oil, and great lift. Now, what's great about the Anytime Volume Refresher is that it's so simple to use. It comes out like a hairspray applicator so it's an aerosol. All you wanna do is lift up the section of hair, we're gonna concentrate on this piece right here, just a light squirt...and, again, grab another section of hair, same thing...and all the way up to the top of the head, start to give it a shake and you can also feel the hair, it starts to feel thicker and more voluminous. You're gonna jump over to the other side...same thing. As you start to shake it up, you can already start to see the volume start to grow, and, of course, to get a nicer shape, take out your brush...and just start to brush it into place...and you'll notice the start of the volume kick right in. I love this transformation. From flat and tired to full and fabulous.

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