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April 19, 2007

Some Call It Makeup, Benefit Calls It Magic

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benefit big magic lip gloss
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When Benefit Cosmetics teamed up with Big Brothers, Big Sisters, the nation's leading youth mentoring program to introduce Big Magic, a special edition lip gloss, they have raised over $80,000 in net proceeds from the sale.

"We strongly believe that as a beauty company, we have an important responsibility to mentor the next generation of youth and ensure a brighter future for us all." - Jane and Jean Ford, Co-Creators & Co-Founders of Benefit Cosmetics

This year, they created a new Magic. Big Magic 2, a gorgeous pearly pink "sister" shade to Big Magic, $14, Benefit


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