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June 20, 2007

History of the Non-Apology

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pope benedict xvi

Pope Benedict XVI

Photo Credit: C. Jackson/Wire Image

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POPE BENEDICT XVI
SEPTEMBER 12, 2006


Transgression: Quoted a historical text that called some of Muhammad's teachings "evil and inhuman" during a speech.

Strategy: Deflect- infallible means never having to say you're sorry.

Non-apology: "[The Pope] sincerely regrets that certain passages of his address . . . should have been interpreted in a manner that in no way corresponds to his intentions."


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