Cut, Color, Clarity, and a Clean Conscience

No matter where you're shopping for diamonds, you can always put your mind at ease by asking the following questions (from Amnesty International USA's diamond buying guide), which any diamond salesperson should be able to answer:

1. How can I be sure none of your jewelry contains conflict diamonds?
2. Do you know where the diamonds you sell come from?
3. Can I see a copy of your company's policy on conflict diamonds?
4. Can you show me a written statement from your suppliers guaranteeing that your diamonds are conflict-free?

"Keep asking questions until you feel comfortable," advises O'Meara. Go to brilliantearth.com to get more information; visit diamondsforafricafund.org to donate; or log on to amnestyusa.org to find out how you can put pressure on the diamond industry.