We partnered with Google to find out our beloved country's most-asked beauty questions and then turned to the nation's top skin, makeup, and hair experts for the answers.
Here, everything you wanted to know about how to transform yourself—from making your eyes look bigger to getting those perfectly contoured cheeks.
And stay tuned for more! We'll be sharing more results from Google in the next few days.
How Do I Make My Eyes Look Bigger?
(Most searched in Alaska, New Mexico, Oklahoma, Texas, and Vermont)
For peepers that pop, trace the water line with a light-reflective pinkish-cream pencil (such as Benefit High Brow), which expands the look of inner eyes, rather than black, which can close them in. Contrary to what you might think, when a major gaze is the end goal, false lashes can weigh lids down. To maximize every millimeter of eye area, Nicki Minaj's longtime makeup pro Joyce Bonelli curls lashes right at the root, creating a 70-degree angle.
How to Contour with Makeup I Already Own?
(Most searched in Montana and Nebraska)
To chisel the faces of Elizabeth Taylor, Raquel Welch, Lauren Hutton, and Farrah Fawcett, legendary makeup artist Way Bandy used a makeup-bag standby: brown eyeliner. "He shaded in the contours of the face, just like you would do with a colored pencil on paper, then blended in the color with his fingers," makeup artist and photographer Robin Black says. Anything matte that's a few shades deeper than your own skin tone—such as a darker pencil, powder, or cream—can work to shape your face.
How Can I Lighten My Hair at Home?
(Most searched in North Dakota, Nevada, Oregon, Rhode Island, Virginia, and Wyoming)
For a safe at-home dye on any hair type—natural or chemically processed—"you can do about two shades lighter than your current starting color" without damage, says Clairol color director James Corbett. What happens when you try to go from Jennifer Connelly to Jennifer Lawrence? Once the bleach is applied, your "before" color shifts, as your hair gets lighter and lighter, to reveal a spectrum of not-always-appealing undertones, from red to orange to yellow. Professional colorists know to use the minimum amount of damaging bleach to pull out color. Plus, they time the lifting process to stop once your perfect base color is reached, something that's challenging for novice colorists. For foolproof brightening, Corbett recommends lifting with Nice 'N Easy Born Blonde, then finishing with Nice 'N Easy Natural Instincts used as a "toning gloss" to cut brassiness (pick the shade that has "cool" in the name and is closest to your desired end result). Pro tip: To monitor color development, wipe away a small swatch of bleach every 15 minutes and leave the lightener on for no more than an hour. For those Googling "bleach baths"—the DIY mixture of powder bleach, developer, and shampoo—Corbett cautions against this homemade potion. "It's a very old-fashioned way of removing unwanted hair color. We used to call it a French fluff," he says. "It's a really bad idea and definitely won't give you your most flattering shade."
What's the Best Makeup When I'm Wearing All Black?
(Most searched in Washington, D.C.)
Dark clothing can look harsh against any complexion. One easy way to mitigate that effect: vivid lipstick. Similar to adding a heel or clutch for a pop of color, offsetting head-to-toe ink with "a bright red-orange, a classic Old Hollywood red, a vibrant pink, or an intense shade of raspberry" brightens the overall look, says Black, a self-professed former goth.