Taylor Swift released her "End Game" music video at midnight, and, as Swift has been doing through her Reputation era, immediately took to Tumblr to "like"/endorse fan theories about the messages she packed in the video.
There are quite a few Swift easter eggs—cats, 13s, snakes, and a Joe Alwyn reference naturally—that fans identified. Here, all the theories Swift confirmed:
Swift's End Game Party Being in London Was a Nod to Her End Game Guy Being British Joe Alwyn
Swift wore her "J" necklace in the robe scenes post-party, the one she referenced Alwyn giving her in "Call It What You Want" ("I want to wear his initial/On a chain round my neck, chain round my neck/Not because he owns me/But 'cause he really knows me.")
The London Party at the End Is a New Year's Party, Which Has a Big Tie to Alwyn
Swift sings about Alwyn on her other track "New Year's Day" and how New Year's 2016 was the moment she knew she was in it for the long haul with him ("
Swift Wore a Snakeskin Suit in Tokyo
Swift Snuck a Snake Straw in the Video
Swift Is Literally Just Playing Snake
Since "Look What You Made Me Do," Swift has tried to reclaim the snake and really lean into that snake persona her critics gave her. But as she's suggested in her other videos, there's a discrepancy between who she really is privately and what her image is publicly.
Swift Hid a Cat in the Background of One Scene
A nod to Meredith and Olivia, her own cats.
A Couple Shots Reference Her Other Song Lyrics
Like "Dear John":
And "This Is Why We Can't Have Nice Things":
Swift References "Begin Again" and Her Growth Since It
Other Easter Eggs Swift Hasn't Confirmed Yet on Tumblr
While Swift didn't endorse these theories, fans also pointed out the building signs in Tokyo all have hidden messages, and a couple 13s are hidden in the video as well:
And the kebab shop Swift is in, Kentish Delight, actually has significance—as does every other UK shot in the video.
As The Telegraph reported while she was shooting, all the London locations are allegedly places she's been with Alwyn while dating him undercover. "The video shows Taylor on a night out. All of the locations are places she has been to with Joe," a source told The Telegraph back in October. "She has spent months quietly going under the radar in London this year and has been out a lot more than anybody realizes. It is quite telling that she has been hanging out in these regular and unexpected places [...] She wants to show people she is just a normal girl."