"We were inspired by old pictures of Parisian girls in printed shirts, they just looked so cool! And a plaid shirt tied around the waist is so fun."
"These silk shorts are great for the city girl. And the printed varsity jacket and matching blouse are our take on a twin set—which doesn't have to mean pastel colors and pearls!"
"Fashion should be fun! These printed tops and swimsuits are great for the summer time."
"The bag in the center was inspired by old feed bags, and the shape is so practical to tote around."
The clutch is having a major moment right now, and this textured Antonello piece is perfect to jazz up a simple outfit.
These embroidered jeans are sure to become a fashion editor's favorite come Spring—we're obsessed!
"Army prints and colors are having a huge moment. We're incorporating this print into t-shirts, jackets, and shoes."
Combining different prints and patterns is simple: stick to one color. "Madewell is about easy pieces that still look great, and can easily fit into your existing wardrobe."
"Denim pieces are part of the Madewell heritage, but we're trying to re-imagine silhouettes and washes, like these boyfriend jeans with patches."