It was only a matter of time. Though the selfie stick has been popular in Asia for years, it's only just nowgaining traction in the U.S. And as the home of Kim Kardashian and Jen Selter, it seems inevitable that the "Belfie Stick" would follow. 

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Hellin Kay

Racked tipped us off to this new innovation, which costs $80 and is uniquely designed to bend just-so for capturing dat ass. Created by the people who founded ON.com, a selfie-centered social network, they boast that the Belfie Stick is "a solution to all your back problems!" Which, haha?

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Hellin Kay

The Belfie Stick site also features a gallery of belfies and testimonials like, "I never again have to take pics in the bathroom. I can't tell you how many times Ive dropped my iphone trying to take pics. I love it! Thank God they invented belfiestick!"

One small step for man...