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    Tariro Makoni

    Tariro Makoni

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    Contributing Editor

    Tariro Makoni is a strategist, writer, and angel investor. Based in New York City, she is the founder and editor of the popular Substack Trademarked, and a contributor to Vogue Business. Tariro also advises founders and brands across consumer, luxury, and tech. 

    Latest articles by Tariro Makoni

    Tariro Makoni wearing a guest in residence sweatshirt with black pants

    The Fashion Sweatshirt Is Back—These Are My Top 3 to Wear Now

    They're chicer than they seem.

    • Tariro Makoni wearing a pink shirt in a mirror selfie

      5 Button-Down Shirts Cool Girls Are Wearing This Fall

      These are my tried-and-true favorites.

      By Tariro Makoni Published 28 October 25

    • Tariro Makoni wearing two sweater styles in her apartment

      How to Build a Fall Sweater Capsule Like an International Hot Girl

      These three styles are the key.

      By Tariro Makoni Published 30 September 25

    • Tariro Makoni wearing a yellow rugby shirt and jeans in New York City

      The Rugby Shirt Renaissance Is Here. I’ve Been Wearing Mine All Along

      As a lifetime truther, I have deep opinions on what makes a good rugby great.

      By Tariro Makoni Published 28 August 25

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