Like most people, I dream of having a bouncy, fresh blowout every morning. The boost of confidence it gives is second to none, but the thought of using a traditional blow dryer and inflicting more damage on my already-bleached strands makes me shudder. So when I heard about a new styling tool that transforms your hair from freshly washed to a dreamy blowout with no heat damage, my ears perked up.
Though it seems too good to be true, it's possible with the new Shark® FlexFusion™ Straight ($400). This multitasking tool has already garnered a ton of positive press—it was even spotted backstage at fashion week in Paris, where professional hairstylists used it to prep models for the runway.
Wondering how to use it? It's simple: Just start with wet hair and pick the right attachment. Reach for the Wet-or-Dry Fusion Brush to create a classic bouncy blowout, use the Wet-or-Dry Fusion Air Straightener for an ultra-sleek look, or grab the Auto-Wrap Curlers to create elegant soft curls. When you start with wet hair, you can create all of these looks without heat damage. This is what really intrigued me—the fact that I can go from washing my hair to a perfect blowout in a single step is such a time-saver. (But, if you're styling dry hair, just make sure to spritz on your favorite heat protectant first.)
I can't believe that you can replace a blow dryer, hot brush, straightener, and curling iron with one tool. Some might consider it a secret weapon, but I think we all deserve good hair days, so I'm sharing this new launch with everyone I know.
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Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.
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