This British Drugstore Skincare Brand Is So Good Right Now

Plus, get 35 percent off select picks in the F&F summer sale.

No7's Good Intent range is part of their F&F sale
(Image credit: No7)
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No7's skincare products have been beloved in the UK since 1935 (talk about a legacy brand!), and finally made it across the Atlantic in the 2000s. Since then, we've been able to see for ourselves just how effective the brand's skincare formulas really are — unsurprisingly, given No7 formulates each product based on cutting-edge skin science, and is always innovating to bring us the best of the best, so we feel our best, too.

Speaking of which! The brand has two insanely good new ranges to choose from, and the Marie Claire team is low-key obsessed already. The Good Intent range launched earlier this summer, with skincare products designed to keep your skin bouncy, glowy, soft, and most importantly: deeply quenched.

Meanwhile, the brand new Prime Forever range is designed to protect your skin so you can look amazing long-term — basically a time freeze for your face. These formulas help preserve collagen and have already shown unbelievable results: Testers showed 60 percent less visible skin aging. Um, yes please!

The even better news is that both Good Intent and Prime Forever products are currently included in No7's F&F sale, so you can get a whopping 35 percent off applied automatically at checkout (on already — let's face it — pleasingly budget-friendly prices). The sale is on Aug. 17-31, so run, don't walk!

Shop No7's Good Intent Range for Bouncy Skin

No7 GOOD INTENT Radiance Reflect Spray Serum
No7 GOOD INTENT Radiance Reflect Spray Serum: was $25 now $16 at No7

Packed with hyaluronic acid* and castor seed oil, this featherlight serum glides on with zero stickiness ( a major win) and delivers an instant hit of hydration. We love its innovative spray serum-mist formula — you just spritz and pat for a refreshing boost.

*derivative of

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No7 GOOD INTENT Skin Sip Bouncy Eye Cream
No7 GOOD INTENT Skin Sip Bouncy Eye Cream: was $25 now $16 at No7

The eye area often needs the most hydration help, while also being the most sensitive skin on your face, so it's so important you reach for a product formulated specifically to soothe and nourish the area. The Skin Sip Bouncy Eye Cream is infused with collagen and squalane, bringing much-needed under-eye moisture while also visibly brightening the area and bringing an instant refresh.

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No7 GOOD INTENT Skin Sip Moisture Milk
No7 GOOD INTENT Skin Sip Moisture Milk: was $25 now $16 at No7

The Skin Sip Moisture Milk gives you an instant, lightweight hit of hydration, with hyaluronic acid* and squalane. We love that it absorbs super quickly, making it an ideal pick for daily wear and under makeup. Glass skin, here you come.

*derivative of

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Shop No7's Prime Forever Range for Anti-Aging

No7 Prime Forever™ Weightless Moisturizer
No7 Prime Forever™ Weightless Moisturizer: was $40 now $26 at No7

The Weightless Moisturizer is beautifully lightweight and gives you instant anti-aging results, as well as protecting your skin from damage in the long term. It's fast-absorbing and leaves your skin at its best. In a UK consumer study, 91 percents of respondents agreed that this cream produced a healthy-looking glow, and an instrumental study showed it delivers a whopping 100 hours of hydration. Wowza.

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No7 Prime Forever™ Preservation Serum
No7 Prime Forever™ Preservation Serum: was $40 now $26 at No7

This miracle serum works instantly for brighter, smoother, more radiant skin, plus delivers 100 hours of moisture. It's formulated with a powerful blend of Glaciology (No7's proprietary super peptide and broad-spectrum antioxidant blend), niacinamide and hyaluronic acid. In an instrumental study, this serum was shown to deliver 100 hours of hydration. So good.

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If No7 is an essential part of your skincare routine, keep checking our No7 coupon code page to make sure you always have the lowest possible price at checkout. Marie Claire has been partnering with beauty brands for years to bring you amazing prices from the shops we love most.

Iris Goldsztajn
Iris Goldsztajn
Morning Editor

Iris Goldsztajn is a London-based journalist, editor and author. She is the morning editor at Marie Claire, and her work has appeared in the likes of British Vogue, InStyle, Cosmopolitan, Refinery29 and SELF. Iris writes about everything from celebrity news and relationship advice to the pitfalls of diet culture and the joys of exercise. She has many opinions on Harry Styles, and can typically be found eating her body weight in cheap chocolate.

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