Get booked as an expert on a news segment.
"It's all about contacts," says Lacy O'Toole, director of news coverage for CNBC, who recommends hiring a publicist to grab the attention of a "booker," the producer responsible for slotting guests. The DIY option: Network like crazy at industry events, and be assertive about introductions. Invest in a sharp-looking website featuring your headshot and clips of your other media appearances. If you're a novice, make your own video. Says O'Toole: "After all, TV is a visual medium and you're the face of your brand."