The High-Performer's Cheat Sheet

The 10 rarely-discussed-but-totally-essential career skills they don't teach in business school—and expert advice on how to nail them.


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    Get booked as an expert on a news segment.

    "It's all about contacts," says Lacy O'Toole, director of news coverage for CNBC, who recommends hiring a publicist to grab the attention of a "booker," the producer responsible for slotting guests. The DIY option: Network like crazy at industry events, and be assertive about introductions. Invest in a sharp-looking website featuring your headshot and clips of your other media appearances. If you're a novice, make your own video. Says O'Toole: "After all, TV is a visual medium and you're the face of your brand."

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