The Alpha Girl Cheat Sheet

MC has you covered with this quick and easy primer on acing your stickiest work situations.

By Faye Penn

April 26, 2012 11:00 AM
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Nailing a First Impression

Start with a smile, advises Alison Brod, founder of an eponymous Manhattan-based PR firm that represents a slew of beauty and fashion companies, from Stila to Havaianas. Follow up with a firm handshake (never a kiss) and some questions aimed at establishing common ground. "I ask everyone I meet what they do, where they're from, and what they did before their current job," Brod says. "Somewhere along the way, I'm going to be able to connect myself to something they're doing."
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