The Best Reactions to Gucci's Milan Runway Where Models Carried Replicas of Their Own Heads

The #GucciChallenge is here!

People are recreating the looks of Gucci models on the Milan runway, holding replicas of their own heads
(Image credit: Getty Images)

When Gucci debuted its Fall 2018 collection, the world was surprised to see models carrying dragons and replicas of their own heads down the runway.

Gucci's Milan show (opens in new tab) was curiously dubbed the "Cyborg Manifesto" and was set in an extremely clinical, turquoise operating room. As Gucci's Twitter account (opens in new tab) explained, "The concept of the operating room reflects the work of a designer—the act of cutting, splicing, and reconstructing materials and fabrics to create a new personality and identity with them."

Models carried replicas of their own heads down the Gucci runway

(Image credit: Getty Images)

Needless to say, the surprising concept had a major impact on the show's audience, and people all over the world. Gucci's influence is no more evident than on social media, whereby people have started recreating the severed head looks along with the hashtag #GucciChallenge (opens in new tab). Started by Instagram's director of fashion partnerships, Eva Chen (opens in new tab), the craze soon took off.

Here are some the best reactions so far to Gucci's unforgettable Milan runway:

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2. Barbie nailed it.

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3. "Understanders understand."

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4. Formal wear essential.

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8. Multi-tasking.

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10. "When you have the best boss."

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Amy Mackelden is a freelance writer, editor, and disability activist. Her bylines include Harper's BAZAAR, Nicki Swift, Cosmopolitan, Marie Claire, ELLE, The Independent, Bustle, Healthline, and HelloGiggles. She co-edited The Emma Press Anthology of Illness, and previously spent all of her money on Kylie Cosmetics.