The Best Reactions to Gucci's Milan Runway Where Models Carried Replicas of Their Own Heads
The #GucciChallenge is here!
![People are recreating the looks of Gucci models on the Milan runway, holding replicas of their own heads](https://cdn.mos.cms.futurecdn.net/mLvTRLjL5uvMBbsrAs24HX-415-80.jpg)
When Gucci debuted its Fall 2018 collection, the world was surprised to see models carrying dragons and replicas of their own heads down the runway.
Gucci's Milan show was curiously dubbed the "Cyborg Manifesto" and was set in an extremely clinical, turquoise operating room. As Gucci's Twitter account explained, "The concept of the operating room reflects the work of a designer—the act of cutting, splicing, and reconstructing materials and fabrics to create a new personality and identity with them."
Needless to say, the surprising concept had a major impact on the show's audience, and people all over the world. Gucci's influence is no more evident than on social media, whereby people have started recreating the severed head looks along with the hashtag #GucciChallenge. Started by Instagram's director of fashion partnerships, Eva Chen, the craze soon took off.
Here are some the best reactions so far to Gucci's unforgettable Milan runway:
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2. Barbie nailed it.
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3. "Understanders understand."
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4. Formal wear essential.
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8. Multi-tasking.
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10. "When you have the best boss."
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Amy Mackelden is a contributing editor at Marie Claire, where she covers celebrity and royal family news. She was the weekend editor at Harper’s BAZAAR for three years, where she covered breaking celebrity and entertainment news, royal stories, fashion, beauty, and politics. Prior to that, she spent a year as the joint weekend editor for Marie Claire, ELLE, and Harper's BAZAAR, and two years as an entertainment writer at Bustle. Her additional bylines include Cosmopolitan, People, The Independent, HelloGiggles, Biography, Shondaland, Best Products, New Statesman, Heat, and The Guardian. Her work has been syndicated by publications including Town & Country, Good Housekeeping, Esquire, Delish, Oprah Daily, Country Living, and Women's Health. Her celebrity interviews include Jennifer Aniston, Jessica Chastain, the cast of Selling Sunset, Emma Thompson, Jessica Alba, and Penn Badgley. In 2015, she delivered an academic paper at Kimposium, the world's first Kardashian conference.
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