Be the Next Face of Benetton
Think you have the fresh face, quirky style and one-of-a-kind attitude needed to win?
Known for their colorful and at times controversial ads, Benetton never shies away from featuring real people of almost every age, race, and ethnicity in their ad campaigns. Taking that idea one step further, they've launched the 'It's My Time!' casting competition to find the future face of its 2010 Fall/Winter campaign via the world wide web.
From February 8 to March 16, interested candidates can upload pictures and videos to represent their unique style and state of mind. What makes this online competition different from any other modeling contest? It's not all about having a pretty face. The company wants both style and substance, and is looking for someone who has "something different, something unconventional, something surprising, something real." It's not about "how you look but how you are."
The top 100 entrants, as voted by web users, will win a 200 euro Benetton shopping spree and be featured in an upcoming book on global style. From those 100 finalists, 20 will be chosen by a panel of judges and flown to New York where one lucky winner will be the face of the United Colors of Benetton 2010 Fall/Winter fashion shoot.
Think you have the fresh face, quirky style, and one-of-a-kind attitude needed to win? Visit benetton.com/casting and get started!
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Dedicated to women of power, purpose, and style, Marie Claire is committed to celebrating the richness and scope of women's lives. Reaching millions of women every month, Marie Claire is an internationally recognized destination for celebrity news, fashion trends, beauty recommendations, and renowned investigative packages.
-
Our Complete Quiet Luxury Shopping Guide
30 quality closet classics that always have—and always will—endure.
By Emma Childs Published
-
Kaia Gerber and Cindy Crawford Medal in Mother-Daughter Olympic Matching
The pair touched down in Paris wearing coordinating navy looks.
By Julia Marzovilla Published
-
Prince Harry Reveals Royal Family Rift Was Worsened by Tabloids
"Yeah, that’s certainly a central piece to it."
By Amy Mackelden Published
-
30 Linen Pieces From Nordstrom’s Sale for a Seamless Summer to Fall Transition
Shop breezy dresses and airy pants for versatile summer and autumn outfits.
By Lauren Tappan Published
-
7 Make-My-Life-Easier Items I'm Buying From the Nordstrom Anniversary Sale
Grab these must-haves before it's too late.
By Nikki Ogunnaike Published
-
The Best Summer Work Shoes Don’t Have To Scream ‘Corporate'
Footwear that means business in the best way possible.
By Lauren Tappan Published
-
34 Chic Vacation Essentials Hiding in Nordstrom's Anniversary Sale
Don't board the plane without packing these items first.
By Lauren Tappan Last updated
-
The Boxer Shorts Trend Offers a Realistic Take on Lingerie Dressing
How the borrowed-from-the-boys bottom became a hero summer piece with endless style potential.
By Emma Childs Published
-
Fashion Girls Are Destined to Wear the J.Crew x Maryam Nassir Zadeh Collaboration on Vacation
Beloved indie designer Maryam Nassir Zadeh translated her essentials into the ultimate packing list.
By Halie LeSavage Published
-
I'm a Style Editor—50 Last-Minute Prime Day Fashion Deals to Grab Before Tomorrow
Grab these on-sale items before it’s too late.
By Lauren Tappan Last updated
-
Fashion Editors Share the Best Work Dresses From Their Summer Uniform
From classic wrap silhouettes to breezy linens, these are the expert-approved styles we're wearing on repeat.
By Lauren Tappan Published