Everyone Wanted an Invite to This Miami Swim Week Event

Miami Swim Week, known for beach-ready fashion and barefoot runway walks, had one brand that truly stood out from the rest. GUESS returned to The Standard Spa in Miami Beach for the second year in a row with one of the most anticipated events of the week. The brand reimagined the iconic hotel as the GUESS Beach Club—a curated escape that embodied a luxe summer getaway—to celebrate the launch of its latest swim and resortwear collection. Hosted on the hotel's stunning Bayside Dock, the party's 175 VIP guests were treated to a first look at the collection's stylish lineup of swimwear, resort-ready silhouettes, and effortlessly cool accessories that capture the essence of summer.

But the event was more than just a debut of the new collection—it was a complete immersion into the world of GUESS. The hotel's pool deck was transformed with elegant custom-branded pillows, and lounge chairs draped in vibrant GUESS-embellished towels. Guests were able to explore a series of personalized experiences that highlighted the brand's offerings. From fragrance sampling and sunglasses try-ons to handbag styling stations and customizable pieces, every detail was designed to engage guests and transport them to a fashion-forward summer escape. With music, signature cocktails, gifting stations, and breathtaking golden-hour views of Miami, the evening was the perfect fusion of glamour, fun, and incredible brand storytelling. Below, see the statement resortwear, effortless accessories, and more that deserve a place in your summer wardrobe.

Swimwear

This swimwear seriously makes me want to book a last-minute trip to Saint-Tropez. The bold colors, playful prints, and effortlessly glam styles make the perfect statement for your next beach day. Whether you're into vibrant triangle tops or luxe cover-ups that pull the whole look together, this is the swimwear you need to get your hands on.

Beach Day Must-Haves

Narrowing down my five favorite beach essentials from this collection was a struggle. Everything is just that good. But if I had to choose, the pieces below would be my top beach-day picks. From flowy pants that can take you from poolside lounging to late-night drinks, to flirty tops that turn heads, these are the versatile staples you'll want to live in all summer long.

Dresses and Jumpsuits

By far, one of my favorite parts of summer is that I get to finally wear dresses again. There's no better feeling than slipping on an amazing dress that makes you instantly feel confident, put-together, and ready for whatever the day (or night) brings. This collection delivers just that, with everything from breezy maxis to boho-chic fringe and a gorgeous jumpsuit. Watch how fast these become your go-to pieces of the season.

Footwear

When it's summer, especially if I'm by a beach, I want a shoe that's equal parts comfortable and stylish. Whether it's a lace-up espadrille perfect for daytime exploring, or a rhinestone kitten heel that instantly dresses up a dinner look, these pairs need to be in my closet immediately.