• Give a Gift
  • Customer Service
  • Promotions
  • Videos
  • Blogs
  • Win
  • Free Games

State-Sponsored Romance

Facing a flat birthrate and a leap in the marriage age, the Singapore government amps up its matchmaking program.

couple in love

Photo Credit: Corbis Photography/Veer.com

Special Offer

While the idea of asking Uncle Sam to set you up may seem like the final act of a desperate single, in Singapore, the mixing of love and state is de rigueur: In the last 25 years, the country's two official matchmaking agencies have 186,000 marriages to their credit. But with a birthrate that's flat, after two decades of decline, and the average age of marriage steadily rising (for women, it jumped from 24.6 in 1985 to 27.6 in 2007; for men, it rose from 27.4 to 30.2), the government is hoping to do even better. So in January, it announced that it would merge its agencies: the Social Development Units (or SDU, which Singaporeans often jokingly refer to as "Single, Desperate, and Ugly") for the college educated and the Social Development Service for everyone else. The goal: to offer a bigger dating pool to citizens looking for an official hookup.

Most experts credit Singapore's rising marriage age to the fact that more young people are focusing on their careers in the wealthy, business-driven Southeast Asian city-state. But finding a mate is still a mission for many — like Wai Cheong Ho, a 32-year-old engineer who signed up with SDU after having problems meeting women. "After a decade of pondering, seeking, and waiting, I decided to take the active approach," he says. The agency offers functions like speed-dating and sports classes, but programs can also skew to the offbeat, as with "Love Is in the Aisles," co-organized with grocer Carrefour, which brought members together to flirt while they shopped.

With 90,000 members in the two agencies, it seems young Singaporeans are happy to play along. "One must seek the correct pool of people with the same ideals of someday getting to settle down and start a family," Ho says, "before all your passion runs out."


Advertisement
Advertisement
Giveaway-a-day
Travel Powder Brush

Travel Powder Brush

Enter Now
Latest blog entries
  • The Power of Negative Thinking: A Good Idea?

    I invite a dude to hang out with me and my friends ... and after getting his response, I have to wonder if negative-thinking might help toughen me up and make living flirtatiously easier. 11/06/09

  • 8 Reasons Guys Are Obsessed With Sex

    Sex physically resembles “VIP Access” because we have to be invited. We work for it, we convince, we campaign, strategize, and pull out all the stops. The woman controls all access. 11/05/09

  • A Good Way to Contact Someone Who Didn't Get My Digits?

    You guys remember Mr. Tweed Jeans--he of the extended flirtation at a party two weekends ago? He who, despite seeming to be quite interested and talking to me for, like, 30 minutes, didn't get my number when I said I was taking off? Yeah, well, I inv... 11/05/09

  • Save 20% on everything at Harvard Sweet Boutique

    Every brownie, cookie and cake is concocted from scratch, made freshly by hand, and while we wish we could snatch a batch for ourselves at the local supermarket, these baked goods are made for giving. 11/04/09

  • 5 Hilarious Flirtatious E-Cards

    A new site has the funniest e-cards I've ever come across. There's one you can send to an office crush, one you can send to that great guy you just went on a first date with ... and a couple that would be appropriately inappropriate for the dude you'... 11/04/09

  • See all blogs
Marie Claire On The Go
  • Start receiving the day's headlines from topics you choose and get the latest posts from our bloggers. Sign up for RSS feeds now.

  • Take Marie Claire with you everywhere you go. Our mobile site has the latest 'it' items of the season. Including: Blogs, Hair & Beauty, Nutrition, Health & Fitness, Horoscopes and so much more!

    Here's how:

    1. Start a mobile session on your phone
    2. type m.marieclaire.com into your browser
    3. that's it!

  • In Every Issue:
    The one-stop shop
    for the very best in
    fashion & beauty


    Give a Gift
    Customer Service
    Marie Claire Magazine
Answerology
More From Articles
handcuffs feathers and blindfold
Sex Diary: Casual and Kinky

"I remind myself that good sex doesn't mean relationship potential."

shirtless guy wearing only a white tie with woman sitting behind him in bed
The New Male Midlife Crisis

Their lives are fun and fabulous, their women are up for anything, so why are these 30-something guys still unable to commit?

woman on top of man
"You Want Me To Do What?!"

"I enjoy a kind of sex that people don't usually associate with straight men," he said.

Special Offer