I Tried All the Backwards Makeup Trends
So wrong they're right.

I don't know what house of mirrors the beauty industry has been working in lately, but I'm liking the results—from the runway to the red carpet, three beloved classics (the cat eye, the smoky eye, and contouring) are being turned on their heads with decidedly cool results.
What is this trend, and what does it mean, you're wondering? Simple: It's literally just the opposite of what the original look was. Contouring is all about adding depth and shadow—strobing is all about adding light. The smoky eye is all about a heavy lid—the reverse smoky jumps from the top lid to the bottom one. You see where I'm going with this.
So, as resident Beauty Guinea Pig, I had to know for myself: Are these backwards techniques as wearable as their original counterparts? Makeup artist Joseph Carrillo helped me find out—and broke down each look so you can try at home.
1. Anti-Contouring, AKA Strobing
Contouring carves out our features like magic—and we love it for that. But strobing, a newish technique that essentially does just the opposite using light to define our features, is a more natural alternative.
Step 1: After moisturizing the skin, apply a luminous foundation (try Giorgio Armani Luminous Silk Foundation, $62) with a makeup brush for a smooth, even base.
Step 2: With your ring finger, glide it over top of a highlighter stick (we love Nars The Multiple Luxor in Copacabana, $39)and pat in the areas of your face that naturally catch light: the outer corners of your eyes, the tops of your eyes, the bridge of your nose, and the little of your chin.
2. The Reverse Smoky Eye
A smoky eye is inherently rock 'n' roll, but there's something even *more* rock 'n' roll about going rogue and dusting pigment on to the lower lash line as opposed to the upper. But bear in mind, if not blended properly, you could tread into under-eye circle territory—so pay close attention and don't go overboard.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Step 1: Heavily line the waterline of your eye using a kohl pencil (try Sephora's Long Lasting Kohl Pencil, $10). Squint your eye to make sure it's smudgy, then reapply.
Step 2: With a flat liner brush, get a medium dark brown eyeshadow and smudge it under the eye. With the same brush, smudge black eyeshadow close to the water line.
Step 3: To finish the look, use a burnt golden brown shadow (try MAC's Patina Shadow, $16) to put a light wash on on the upper eye.
3. The Upside-Down Cat Eye
As a cat eye enthusiast, I'm both nervous and intrigued by the idea of taking my signature inky slant below the water line. But considering cool-girl stars like Jennifer Lawrence and Emma Stone have both given the upside down look their blessing, there has to be something to it. Plus, you can make as edgy or subtle as you like.
Step 1: Heavily line the waterline of your eye using a kohl pencil (try Sephora's Long Lasting Kohl Pencil, $10).
Step 2: Apply pigment from the eyeliner pencil onto a small, slanted makeup brush. Then, brush from the inner corners of your eye out to the other end, extending it slightly past the outer corner of your eye. Use the brush to blend for a smooth, slightly smoky line.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
-
Sofia Richie Grainge Styles Zebra Pants With Flip-Flops
Next stop on the tour: her elegant wedding venue in the South of France.
-
Gigi Hadid Pairs Metallic Track Pants and Mesh Flats
The controversial shoe trend is most definitely gaining steam.
-
Body Language Expert Says Kate Can't "Mask Her Emotions"
"We also saw William...mirroring the same emotions as Kate."
-
The Buzzy Westman Atelier Super Loaded Tinted Highlighter Makes Me Feel Part of the One Percent
It's worth every penny, and lasts for *so* long.
-
NARS Just Dropped a Lip Oil Shade Inspired by the South of France and I’m Living for the Glow
The kind of bronze shimmer that transports you to the French Riviera.
-
I've Been to Over 100 Concerts, Which Means My Sweat-Proof Makeup Routine Is Basically Flawless
Hours of dancing later, I can confirm this is the best concert-ready routine.
-
22 Under-$50 Products at the Shopbop Beauty Sale I Swear By for My Summer Glow
My favorite self-tanners, bronzers, sunscreens, and more are currently 20 percent off at Shopbop.
-
This Cult-Favorite Urban Decay Eyeliner More Than Lives Up to the Hype
It passes my strict standards with flying colors.
-
The 2025 Met Gala Beauty Looks Were Even Better at the After-Parties
The behind-the-scenes hair and makeup we missed on the navy carpet.
-
Everyone Needs a Bad Bitch Lipstick in Their Makeup Collection
Hot girl certified.
-
Patrick Ta's Major Glow Bronzing Body Oil Gives My Skin a Vacation Glow—Without the Vacation
Patrick Ta's newest drop gives a vacation glow without the vacation.