WATCH: Jimmy Kimmel Tricks Fashion Week Attendees into Raving About Fake Designers

There's probably no better way to wind down from nonstop New York Fashion Week coverage than with this video from Jimmy Kimmel. The late night host had his producers hang out at Lincoln Center and interview fashion week attendees about those lesser-known (read: totally fake) designers, including the likes of George Costanza to Willy Loman. And even when presented with a fake image of a model walking down the runway with a watermelon on his head, one fashion week enthusiast had quite the response: "It's called fashion. Look it up." Good advice.

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